Leaership

Executive Leadership

The strategic architects and multi-disciplinary operators behind the End2End ecosystem.

Albert Fahmy

Chief Executive Officer & Founder

Albert Fahmy is a cross-functional executive and the principal architect behind the End2End Planning ecosystem. With over four decades of international business experience spanning financial infrastructure, public relations, and large-scale operations, Albert engineers growth for enterprises by bridging the gap between internal financial health and external brand authority. As a licensed accounting professional and an active board member across multiple Canadian commerce associations, his strategic oversight ensures that every End2End client receives structurally sound, compliance-driven, and highly visible business solutions.

The Strategic Foundation Albert’s career is built on a bedrock of financial and operational rigor. Holding a Bachelor’s degree in Business Administration from Alexandria University and specialized certifications in corporate bookkeeping and payroll from Sheridan College, he has directed Albert Fahmy Accounting Services in Ontario since 2010. His operational expertise was forged globally, previously serving as the Founder and Managing Director of Alfa Trade Co., where he oversaw international distribution networks for over two decades.

Media & Brand Authority Beyond financial architecture, Albert is a recognized public relations specialist and media operative in the Greater Toronto Area. He currently serves as the General Coordinator and Advertising Agent for Hawa Toronto TV, giving End2End clients unparalleled insights into broadcast media, strategic sponsorships, and high-level corporate networking.

Board Leadership & Trust Albert’s deep commitment to economic empowerment and heritage is reflected in his extensive executive board memberships. He is a highly connected community leader, providing strategic direction to several prestigious organizations, including:

  • Board of Directors & Founder: The Canadian Egyptian Chamber of Commerce
  • Board of Directors & Founder: Canadian Egyptian Media Association
  • Board of Directors & Founder: Canadian Egyptian Heritage Association
  • Core Team Member: Carassauga Festival of Cultures

Recently honored by the Military Academy for Higher and Strategic Studies, Albert brings a disciplined, high-level strategic vision to every project End2End Planning undertakes.

Joelle Awad

Chief Creative Officer

Joelle Awad is a bilingual brand strategist and creative technologist who engineers high-retention digital ecosystems. Specializing in the intersection of human creativity and automated efficiency, she directs multi-channel storytelling, UI/UX optimization, and AI-integrated workflows to scale brand identities globally. With a proven track record of driving measurable ROI and organic visibility for over 100 businesses, Joelle bridges the gap between North American strategic planning and deep cross-cultural nuance. Her data-backed creative direction ensures that every End2End client commands absolute authority in their digital market.

Digital Transformation & ROI Joelle’s expertise lies in eliminating customer journey friction and maximizing brand resonance. Holding advanced certifications from Google and Meta in Digital Marketing, E-Commerce, and AI Prompt Engineering, she leads comprehensive UI/UX audits and multi-channel campaign executions that consistently drive 30-50% increases in engagement.

Strategic Communications & PR Anchored by an Honours Advanced Diploma in Public Relations from Humber College, Joelle possesses a sophisticated understanding of global brand governance. Her fluency in English and Arabic allows her to translate complex organizational goals into high-impact digital narratives, ensuring seamless localization and compliance with elite diplomatic and corporate standards.

Experiential Creative Execution Beyond digital architecture, Joelle excels in bridging the gap between online campaigns and physical logistics. Her strategic marketing direction for large-scale physical events—such as orchestrating the multi-channel localized marketing strategy for the highly successful March 7 grand opening of All Arts Studio Canada—demonstrates her ability to utilize “live-feel” content to drive tangible local footfall and cement digital brand awareness.